How to Create AI Product Descriptions in 7 Steps

Once, my friend Michael, the owner of a small shop filled with quirky items, stopped by for a chat. Some of these items he had created himself. Michael had decided to expand his business and start an online store, but he was feeling a bit lost and overwhelmed.

We started talking. He didn’t know where to begin when it came to describing his products. It was like in the movies where the writer promises to write four pages every day, only to keep putting it off. Michael knew that some of his items were quite interesting, but he didn’t know how to describe them or where to start.

I asked him to tell me a little about something really unusual from his collection. He enthusiastically started talking about his “LED Flickering Flameless Candles”—candles that never go out and create a cozy atmosphere without the fire hazard.

And then, I had an idea.

Table of Contents

Step 1: Requesting a Brief Product Description

We decided to try using AI to create product descriptions. I turned on the voice-controlled app, and the three of us got to work: me, Michael, and the AI.

The first thing I did was explain to the AI that we had a challenging task: describing an unusual product—LED Flickering Flameless Candles. These candles look like the real thing, but they’re battery-operated, imitating flickering flames. The AI needed to understand what these candles were and why they were useful, in order to:

Create a general idea of the product.
Highlight key functions like creating a romantic ambiance and safe usage.
Emphasize standout features: no fire risk, battery operation, and suitability for both indoor and outdoor use.

Michael described them as “the perfect candles for a romantic dinner without the worry of fire or wind blowing them out.”

Step 2: Formulating Follow-up Questions

After the AI received the brief information, I asked it to come up with clarifying questions. The goal was to find out what makes these candles special and which details should be emphasized in the description:

Clarify the materials used (how real do they look?).
Determine battery life.
Focus on features that might interest buyers, such as a timer or adjustable brightness.

The AI, of course, immediately spat out ten questions at once. Michael, trying to keep up, blinked in surprise, struggling with the rapid stream of information. That’s when we realized that the questions needed to come in smaller doses.

Step 3: Discussing Each Question One at a Time

To make it easier for Michael, I asked the AI to pose questions one at a time. We slowly and steadily worked through each of them. For example, one of the questions was: “How many hours do the batteries last?” Michael’s answer: “About 200 hours on one set—enough for several months of cozy evenings!”

We discussed which scenarios these candles were best suited for—romantic dinners, backyard parties, cozy family evenings, and even as decorations for special events like weddings.

Step 4: Identifying Potential Gaps

After the first round of questions and answers, I asked the AI to analyze all the information we had received and think about what we might have missed. For example, we forgot to ask about how weather-resistant the candles were for outdoor use and whether the batteries were replaceable or built-in.

This step turned out to be very useful because it helped us identify moments that could be important to buyers: the durability of the candles outdoors, the ease of replacing batteries, and their adaptability to various conditions.

Step 5: Cross-Checking Each Point

When we had gathered all the answers, I asked the AI to conduct a cross-check of each point. By comparing each item with the others, the AI helped us remove redundant details and highlight unique elements. For example, we noticed that safety was mentioned multiple times, but it could be combined into one powerful statement that clearly emphasized the main advantage—no fire, no risk.

In the end, we distilled the long list down to the essentials that buyers need to know.

Step 6: Merging and Final Structuring

The next step was for the AI to merge the responses into a logically connected list of characteristics, which became the foundation of the final description. From twenty points, we were left with fourteen, and each clearly reflected the key aspects of the product, from appearance to functionality.

This allowed us to make the description compact yet informative, highlighting the features that set these candles apart from ordinary ones.

Step 7: Crafting the Description

The final step was the easiest—we asked the AI to create a product description for the website based on the refined list. It generated text that emphasized the benefits: romantic ambiance, safety, long battery life, and versatility.

When we read the completed description, Michael smiled and said, “This is exactly what I wanted to say but didn’t know how to put into words.” A task that had dragged on for months was solved in just one day with the help of AI.

Downloadable Materials and Instruments for Enhancing Your ChatGPT Prompts

So, here’s the thing… I thought: how can I make this easier for Michael and other shop owners like him? Then it clicked—why not create an agent that handles all these product descriptions? And that’s how our AI Product Description Generator was born. Now, it does all the work: asking questions, refining answers, and voila—a ready-to-go description for your site! It’s simple, easy, and headache-free. If you want to try it out yourself, you can get access through the link below:

1. AI Product Description Generator: Quickly and effectively craft engaging descriptions for your online store.

FAQ: Creating Effective ChatGPT Prompts

Why should I start with a brief product description?

Starting with a brief description helps the AI get a basic understanding of your product. This initial step sets the foundation for more detailed exploration and ensures that key aspects are identified early.

How does asking follow-up questions help improve product descriptions?

Follow-up questions dig deeper into the product’s unique features, materials, and benefits. They allow the AI to refine the initial description, capturing details that are important to potential buyers but may not be obvious at first glance.

What if the AI asks too many questions at once?

It’s common for AI to generate a bulk of questions initially. To manage this, break the questions down and address them one at a time. This makes the process manageable and ensures that every detail is thoughtfully considered.

How can identifying potential gaps improve my product description?

Identifying gaps allows you to cover missing details that could be crucial for customers. This step ensures that the final description is thorough and doesn’t leave buyers with unanswered questions about your product.

What is cross-checking, and why is it necessary?

Cross-checking involves comparing all gathered information to remove redundancy and highlight unique aspects. This step refines the description, making it clear, concise, and more effective at communicating the product’s value.

How do AI-generated descriptions differ from manual ones?

AI-generated descriptions are faster and often more detailed because they follow a systematic approach. They help capture a comprehensive view of the product, while manual descriptions can sometimes overlook key details.

How-To: Creating AI Product Descriptions in 7 Steps

Time needed: 15 minutes

This guide is designed for those looking to master the art of crafting prompts to ChatGPT to receive insightful questions and responses. The goal is to guide ChatGPT through a structured process that helps fully capture the essence of your product.

Start with a Basic Product Introduction
Begin by giving ChatGPT a brief overview of your product. This introduction helps set the context and prepares ChatGPT to ask relevant questions.
Example: “We are describing LED Flickering Flameless Candles, which create a cozy ambiance without fire risks and operate on batteries.”
Prompt ChatGPT to Ask Key Questions About the Product
Ask ChatGPT to generate key questions that will help it understand the main features and functions of the product. This step sets the foundation for more detailed insights.
Example: “What key questions would you ask to understand the features of these candles?”
Guide ChatGPT to Formulate Follow-up Questions
Encourage ChatGPT to ask clarifying questions that dig deeper into the product’s unique aspects. These questions should help uncover details that make the product stand out.
Example: “Please ask follow-up questions to explore the materials, battery life, and ideal usage scenarios for these candles.”
Request ChatGPT to Ask Questions One by One
If ChatGPT presents too many questions at once, ask it to provide them one at a time. This makes the process more manageable and allows for thoughtful responses.
Example: “Can you ask each question one at a time so we can address them in detail?”
Prompt ChatGPT to Identify Potential Gaps
Ask ChatGPT to review the responses and identify any missing information or critical gaps. This helps ensure that no important features are overlooked.
Example: “Based on what we’ve discussed, what important details might be missing?”
Request ChatGPT to Cross-Check and Optimize the Information
Ask ChatGPT to compare its findings and consolidate the responses to eliminate any redundancies. This step ensures a clean and comprehensive summary.
Example: “Can you cross-check the information and remove any repeated points, highlighting only the unique aspects?”
Ask ChatGPT to Create the Final Product Description
Finally, prompt ChatGPT to generate a complete product description based on all the gathered information. This should result in a well-structured and polished description ready for your product page.
Example: “Please compile the final product description using the refined details we’ve discussed.”

With all the possibilities AI opens up for creating product descriptions, I can’t help but wonder—how do you think this could change the way businesses like yours approach product marketing? What’s one challenge you face that AI could help solve?

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35 Comments

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1
Sarah Martinez
It would be great if you could add some information on how to create optimal descriptions for more ordinary products. Not all products are as unique as LED candles.
- 2
  Alex S. Hamilton
  Great suggestion, Sarah! Even for more standard products, AI can highlight the advantages that buyers often overlook. The key is to focus on features that enhance the user experience, whether it’s ease of use or durability.
  - 3
    John Parker
    You could also add examples of how AI suggests different approaches for various categories of products. For instance, I imagine the approach for electronics would differ from furniture.
- 4
  Lisa Thompson
  I agree with John, examples for different product categories would be very helpful. Electronics require one set of emphasis points, while home goods require others.
5
Robert Jackson
The article is interesting, but I’d like to know more about the specific questions that the AI asks during the process. Are there any examples of those questions?
- 6
  Alex S. Hamilton
  Thanks for the question, Robert! An example of questions the AI might ask is: ‘What material are the candles made of?’ or ‘How long do they last on one set of batteries?’ These questions help to create a more accurate product description.
  - 7
    Megan Brooks
    Those questions are really helpful! They immediately make you think of details that buyers might appreciate.
8
Michael Green
I think AI is great for describing simple products. But what about highly specialized products like medical equipment or complex devices? Can AI handle tasks like these?
- 9
  Olivia Davis
  That’s true, configuring AI can really help. We worked on describing complex technical products, and AI was able to suggest a structure that made the text more accessible to customers.
  - 10
    Alex S. Hamilton
    Interesting question, Jacob! For prototypes, AI can help with descriptions based on similar products or the information provided by the developers. But human oversight is key here to add up-to-date details, as AI works with what is known at the time of creating the description.
11
Kevin Moore
I doubt AI can describe a product that well. After all, it’s still just a machine and doesn’t understand the nuances.
- 12
  Alex S. Hamilton
  I understand your skepticism, Kevin. But keep in mind, AI can analyze large amounts of data and suggest descriptions that you can refine manually. It saves time and helps make sure you don’t miss important details.
  - 13
    Olivia Adams
    I think AI is useful as a tool, but the final decision is always up to the person. It would be interesting to try it in practice.
14
Ethan Wright
What if AI fails to highlight the key benefits of a product? Some features might be obvious only to professionals. How can AI account for such things?
- 15
  Kevin Moore
  That sounds interesting, but then it’s not really full automation, right? Human involvement is still necessary, especially for complex products. Although AI can help cut down writing time.
  - 16
    Alex S. Hamilton
    Good question, Rachel. AI can update descriptions if provided with new information. The system learns from the input data, so you just add new features, and AI can integrate them into the final text.
- 17
  Sarah Brooks
  Maybe we should think about creating templates where an expert adds complex terms and specifications, and AI formats it all into customer-friendly text?
18
Daniel Wright
How does AI process information about specific product details, like technical specifications? How does it understand what’s important to potential buyers?
- 19
  Alex S. Hamilton
  Thanks for the question, Daniel! AI is trained on a variety of descriptions and data, so it can highlight the key characteristics that are important to buyers based on trends and user experience. For example, technical specifications are critical for electronics, while aesthetics and functionality are more important for décor.
  - 20
    Chloe Lewis
    It’s impressive that AI can take so many factors into account. It’s really useful for people who don’t have much experience writing descriptions.
21
Emily Carter
Oh great! Now AI will do everything for us, even think! Well, I guess it’s time to quit working altogether…
- 22
  Matt Johnson
  Yeah, Emily, and then AI will make breakfast and drive us to work. Can’t wait!
  - 23
    Alex S. Hamilton
    Well, of course, it’s just a tool to simplify some processes. We still control the final result. However, AI can save a lot of time on routine tasks.
24
Jacob Scott
A question came to mind: how does AI handle product descriptions for items that are still being developed? Can it describe prototypes if there’s little information available?
- 25
  Laura Bennett
  I completely agree with Alex. We used AI to describe our new products, and it suggested basic ideas that we could then build on to create more detailed descriptions.
  - 26
    Alex S. Hamilton
    Great question, Ethan. AI works best with the information that is already known or provided. In such cases, it’s crucial for an expert to supply the right input. AI can supplement the description, but to highlight specialized benefits, professional insight is still key.
27
Brian Taylor
After reading this article, I feel inspired to try creating my own shop. I have a few unique products myself but never knew how to describe them properly.
- 28
  Alex S. Hamilton
  That’s awesome, Brian! Try using AI to create the descriptions, it could really make the task easier and let you focus on other aspects of your business.
  - 29
    Natalie Rogers
    I’ve tried this approach, and it really works! The main thing is not to be afraid to start, and the AI will help from there.
30
Samantha Brown
I’m curious, can AI be used to describe more complex technical products? For example, I sell computer components.
- 31
  Alex S. Hamilton
  Yes, absolutely, AI can help with that too. It can highlight key technical parameters that are important to buyers, such as performance, compatibility, and durability. You can tailor the AI’s questions to gather information on those aspects.
  - 32
    Ethan Foster
    I work in a similar field, and AI has already helped me create several very detailed descriptions for tech products. It’s definitely worth a try!
  - 33
    Alex S. Hamilton
    Great question, Michael! AI can adapt to complex descriptions if it’s set up to gather more detailed information. For instance, you can configure a set of questions that includes technical specifications, usage conditions, and product certifications. Of course, human oversight is required for checking nuances, but AI helps speed up the process.
34
Rachel Anderson
How can AI adapt to changes in a product? For example, if a product gets updated or new features are added, how will AI account for that when creating descriptions?
- 35
  Nathan King
  That’s exactly what we do. Each update to our product gets added to the database, and AI helps adapt the old descriptions to the new features. It’s really convenient.